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Francesco P. Marconi is a Portuguese-Italian author and innovation enthusiast. He graduated with a BSc and MA in Economics from the University of Coimbra in Portugal and the Università Cattolica del Sacro Cuore in Milan, Italy. He is close to finishing up an MBA from the University of Missouri - Columbia. During his time in the United States, he has participated and collaborated in various strategic development and research projects at the Associated Press, United Nations, and the Portuguese Trade Commission (AICEP) in New York City. He has written opinion columns for leading Portuguese leading newspapers, including Expresso and Negocios, focusing on innovation and technology. In February 2012, he published his first book IN-ovation - Stories that can change the world, in which he redefines innovation, and explores the implications of "reverse innovation." (Bnomics) In his spare time, he keeps himself occupied with various projects that involve technology, innovation and media.

In Portuguese: Invocada a propósito de factos tão distintos como um produto tecnológico, o conceito de microcrédito, ou o aparecimento de uma rede social, a palavra inovação é hoje usada e abusada. Analisando realidades e desmontando mitos, o livro conduz-nos a um inesperado território onde o conceito surge redefinido em contra-corrente com o sentido convencional: é o desvendar de uma “inovação invertida”. Dando então a volta ao planeta, IN-OVAÇÃO mostra como esse inesperado território está já cheio de histórias que podem mudar o mundo. Histórias de INOVAÇÃO que o autor coloca IN-OVAÇÃO.

















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